Veeam is the best for ‘always-on’ modern organizations: Gregg Petersen

Backup is a short-term insurance policy and DR is the long term one for companies, says Gregg Petersen, regional director, MEA and SAARC, Veeam Software.

The reality of modern businesses is that they need to run all the time and every business in the world is now driven by software. Organizations rely on Veeam’s availability solutions to keep their businesses up and running 24 x 7 x 365.  "We are one of fastest growing vendor and IT teams of our customers can sleep peacefully at night with Veeam’s guarantee of quick recoverability," says Gregg Petersen, regional director, MEA and SAARC, Veeam Software.

Edited Excerpts:

What is driving the need for companies to become software factories? How do you help them consolidate their existing IT infra?

We speak to various customers across industries like manufacturing, retail and banking, and most businesses cannot survive without software. The world’s biggest property company and taxi company—Airbnb and Uber—are software driven businesses.

What worries the customers in case of disaster is this: How quickly can I recover and how much data can I afford to lose? Companies need to be extremely careful about the vendors they choose to keep their business up and running and how much risk they can mitigate.

We don’t ask companies to rip their existing solutions; we help them retain investments through best of breed solutions. Run the best product for physical and run Veeam for virtual. There are thousands of customers adopting this methodology as companies virtualizing business apps can’t accept days and weeks for recovery of data. It’s down to a few minutes and that’s what Veeam’s products provide—back-up guarantee, DR capability, complete visibility of environment and mitigation of risk.

India is one of Veeam’s three hyper-growth regions. We have large enterprise clients in India, but this year, we want to increase SMB coverage through national and regional partners. —Gregg Petersen, regional director, MEA and SAARC, Veeam Software.

How critical is the availability factor on the priority list of CIOs?

We conducted an availability report survey with CIOs globally and 84 percent admitted to an availability gap with the business demand due to presence of legacy tools. A high percentage of respondents wanted a change of backup vendor too.

The backup administrators of most companies have panic attacks over the weekend, but companies using Veeam appreciate us for giving back their weekends. The periodic reports on backups do not convince modern CEOs and hence IT admins need a 24 x 7 backup and DR all rolled into one solution.

There’s enough and more data—on premise, cloud, mobile and other end points. What’s the secret sauce for companies on what data should be kept available?

All data needs to be retained, but the real trick is knowing what data needs to be recovered and how quickly. The profiling happens around application demand, uptime and SLAs with the customer. Data is data, let’s be honest. But it is about apps and their business criticality.

It is good to have a DR strategy, but the most important thing is to test it. The million dollar question for IT teams while pushing the button during disaster is: What will be the outcome? Veeam orchestrator tool allows companies to conduct DR tests at any time quickly. Companies should have DR that works during natural catastrophes like floods, so you need a DR site above ground level.

The backup is your short term insurance policy and DR is your long term insurance policy. Like we say: Backup is vanity, Restore is sanity.

The million dollar question for IT teams while pushing the button during disaster is: What will be the outcome?

How does Veeam stack up to competition from big vendors like IBM and EMC and niche vendors like Commvault and Veritas?

Veeam has redefined itself as an availability company to help companies run in an ‘always-on’ mode, whether back up, replication, monitoring or capacity planning to name a few.

The competition (legacy vendors) provides backup tools in hours, days and weeks, which is not acceptable to modern organizations. There are technologies like clustering, for example, high availability solutions that provide 100 percent uptime, which is fairly questionable.

Veeam’s Availability Suite provides RTPO (recovery time and point objectives) to companies in less than 15 minutes. Our replication technology built into the backup product means they need not buy a separate piece for availability. Veeam protects the data and back up for companies within their datacenter, within the city, within the country or outside the country; on cloud or private cloud or hybrid cloud.

How buoyant are you and Veeam on India? And how do you ensure market coverage and brand recall across the country?

India is one of Veeam’s three hyper-growth regions. We have large enterprise clients in India, but this year, we want to increase SMB coverage through national and regional partners. We have invested in India with offices in Mumbai, Delhi and Bangalore along with increased activities in marketing, sales and partner initiatives, to name a few.

Veeam has two distributors and hundreds of channels selling our products in their client base in India. We have channel managers in each region with a distribution manager getting onboard soon. More than 80 percent of revenues emerge from 20 percent of the partner ecosystem through a high touch business model with channels. Anyone running software in a modern datacenter is a potential customer for us. We touch everything, from the smallest enterprise to the largest organizations across verticals—and it’s same globally and in India too.