ESET presents new version of ESET Smart Security and ESET NOD32 Antivirus

ESS Distribution makes 9th version of ESET flagship products well-known to Indian users available all across India both online and in retail.

 

 

ESET Dec 01st 2015

ESS Distribution,  provider of ESET security solutions in Indian market, today announces the pan India availability of 9th version of ESET flagship security suites for home users.

ESET Smart Security® 9 and ESET NOD32 Antivirus 9 security suits have a completely  redesigned graphical user interface to improve usability and performance. Both products are compatible with Microsoft’s newest operating system, Windows 10 and continue maintaining their renowned lightweight footprint and highest level of protection.

ESET Smart Security 9 , an all-in-one total security solution built on the legendary ESET NOD32® detection technology, offers several new features including Banking & Payment Protection helping protect customers’ banking transactions and online payments. This feature secures users' browser of choice to ensure all their online financial transactions are processed safely. For online banking sites it works automatically. The demand for such a feature arose from the growing use of online banking by consumers worldwide, which has made this service a target for cyber criminals.

“We see a constant increase in malware that targets banking and financial information and operations, and while we have technologies in place that can block them, we have designed a completely new feature that improves the experience of our customers and secures their online money-related activities at a whole different level,” said Palo Luka, Chief Technology Officer at ESET.

ESET Smart Security 9 also includes host of proven technologies such as Botnet Protection, Exploit Blocker and Vulnerability Shield. These and many more are described in detail on the ESET Technology page. Botnet Protection protects the user’s computer from being taken over by a remote attacker and used as part of a network of infected computers for malicious purposes. Exploit Blocker is designed to fortify applications on the user’s system that are often exploited, such as web browsers, PDF readers, email clients or MS Office components, while Vulnerability Shield improves detection of known vulnerabilities on the network level.

“ESS Distribution has been promoting ESET products in India for more than 7 years and every new product version update is a great boost for our channel partners' business,” says Zakir Hussain, Head of ESS Distribution, official distributor of ESET products in India. “However, not just channel partners but millions of users in India have been waiting for this launch as the updated version offers completely new features that tackle many issues most of Indian users face today”.

“The company is constantly increasing its sales and technical resource base and improving the channel infrastructure that contributes to its market share growth for almost half decade,” Zakir Hussain added.

ESS Distribution has launched extensive end-user and channel promotional campaigns to help channel partners across India promote new version of ESET flagship products. A National Level scheme for channel partners across India offering a trip to Thailand and Dubai is running till 31st December 2015. Additionally, ESS Distribution is running several Regional Level channel schemes exclusively for its T3 partners.

The company is planning to roll out a massive offline and online campaign to promote the new version of ESET flagship products among end-users. The campaign will include an open contest for individual users from all over India with a trip to Bangkok, Thailand as a bumper prize for two lucky winners. The contest will be held among users purchased and activated 

ESET Smart Security 9 and ESET NOD32 Antivirus 9 from Dec ’15 to April ’16. The contest will be supported with 360 degree pan-India campaign led by digital and print media and on-ground visibility.

Leveraging the power of social media platforms in promoting new version of ESET products in Indian market, ESS Distribution will run a Facebook and Twitter contest offering users to describe how antivirus solved their problems. The authors of 30 best response will receive ESET Smart Security® 9 license as a present. The contest will run with #meraproblemsolver and #techtales hashtags from in the month of December 2015.