Pegasystems appoints Rupen Shah as VP, ISV Alliances and Strategy

Shah will focus on building an ISV partner ecosystem across all of Pega’s solutions and vertical markets to build on the company’s leadership.

Pegasystems May 15th 2018
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Pegasystems, the software company empowering customer engagement at the world’s leading enterprises, today announced it has appointed Rupen Shah as vice president of independent software vendor (ISV) alliances and strategy. In this newly created role, Shah will focus on building an ISV partner ecosystem across all of Pega’s solutions and vertical markets to build on the company’s leadership and growth in the cloud and CRM markets. 
Shah has more than 25 years’ experience in business development, strategic alliances, OEM sales and partnerships, and channel development. He joins Pega from Salesforce, where he held several roles within its ISV business and helped build and launch its marketing cloud ISV partner program. His most recent role was leading the strategic ISV partner team.
Prior to Salesforce, Rupen held partner program roles at Autodesk, Adobe, and Oracle, engaging with large enterprise partners. Previous positions include business development and marketing roles at several fast-growth companies.
Shah holds an undergraduate degree in Electrical Engineering from San Jose State University and a Master’s in Business Administration from UCLA’s Anderson School. 
“As demand continues to grow for Pega solutions, ISVs will help Pega expand the depth and breadth of its product portfolio,” said Jeff Taylor, SVP, business strategy and go-to-market operations, Pegasystems. “Rupen will help Pega to empower our clients with innovative solutions while supporting Pega’s growth.”
“Implementing an ISV program will enable Pega to bring even more innovative solutions to our clients on a broader scale,” said Shah. “I look forward to working on this exciting opportunity to define a new program that will extend the power of Pega solutions in new ways to meet our clients’ ever-changing needs.”