Stratus, RAH Infotech empower channels for Availability solutions

RAH Infotech as national distributor for Stratus in India plays a significant role to build a robust channel ecosystem,says Nick Nindra, regional vice president, APAC at Stratus.

Nick-Nindra-Ashok.jpg

A provider in continuous availability solutions for mission-critical applications, Stratus Technologies is upbeat on the business oppurtunities in India market.

“Stratus’ strategic approach to doing business in India has been well received to date. We continue to foster strong relationships based on customer trust, helping us increase our reach across many industry verticals,” says Nick Nindra, regional vice president, Sales and Services, Asia Pacific, Stratus.

In 2017, Stratus experienced an increase of 300% increase in the sales enquiries and the involvement with both enterprise customers as well as government organizations in India as per him. We are predicting another strong year for our business in India and continue to align our resources with market needs which are based on accurate forecasting measures, says Nick.

Stratus takes the complexity out of keeping business critical applications running 24/7 by proactively prevent instances of unplanned downtime both in the data center and at the edge for the organsations.

“India is an important part of our APAC strategy, and our channel partners are fundamental to our Indian growth plan. We are committed to not just merely investing in India, but expanding our operations too,”says Nick.

India, like other countries in APAC region, is quick to adopt new technologies which gives Stratus confidence that India will continue to upgrade its capabilities across a range of sectors as well as value-add in the space of IoT and Industrial automation.

nick

 

Nick Nindra, regional vice president, APAC, Stratus

 RAH Infotech as national distributor for Stratus in India plays a very significant role for the region. We strongly believes in empowering its channels and spends a major share of its marketing budgets on enabling its channel partners both in terms of sales and hands-on technical skills as per Ashok Kumar, Managing Director, RAH Infotech.

Stratus being one of our focused products, we put extra emphasize on training our partners on the essential skills required to position and promote Stratus products and solutions, says Ashok. By partnering with RAH, we’re well-placed to tap into the company’s well-established distribution network that we previously could not access, says Nick.

The channel partners of Stratus continue to deliver a compelling value proposition to customers in country who simply cannot afford system downtime as per Nick. With our extended family of distributors, ISV’s and partners, Stratus is reaching out to customer organizations not only in the major cities but now to the remotest parts of the country,”he adds.

Key Benefits to Channels from Stratus & RAH Infotech

1

Sales training and support

2

Hands-on technical training & pre-sales support

3

Better margins

4

Marketing support

5

Support with inside sales

6

Periodic promotions &incentive schemes

7

Leads sharing

Through RAH Infotech’s extensive network of over 500 channel partners and twice as many customers, Stratus has a strong platform readily available to leverage on says Ashok on USPs of RAH infotech as Value Added Distributor for Stratus in India. With our presence across 12 locations in the country we provide Stratus the reach required to tap both Tier 1 and Tier 2 cities with ease, he adds. RAH Infotech’s has a strong team of well-trained and certified sales and pre-sales personnel focusing on Stratus business which further helps accelerate Stratus business in India.

Are the channels in India at par with APAC channels in terms of IoT, Industrial automation, smart cities and other new technologies? Nick replies, “India certainly has big plans with her Smart Cities Mission, perhaps the biggest within APAC. With the city of Bhopal setting the tone and pace, we see strong channel partners continually providing the latest and best solutions for India’s needs.”

With manufacturing making up 16% of India’s GDP, India’s push for Industry 4.0 will see great changes and advances within the traditional manufacturing sector as per Nick. India, like other countries in the APAC region, is quick to adopt new technology which gives Stratus confidence that India will continue to upgrade its capabilities across a range of sectors as well as value-add in the space of IoT and Industrial automation, says Nick.

Application availability being very critical to BFSI, Healthcare, e-Commerce and Telcos for their day-to-day operations, I believe these verticals will adopt Stratus solutions faster than others says Ashok.

We target channel partners based on their strengths in key verticals and key solution areas as a critical component of our GTM strategy, he adds.

Stratus channels will receive sales training and support, hands-on technical training and pre-sales support from RAH Infotech. Channels can also expect better margins, marketing support, support with inside sales, leads sharing besides periodic promotions and incentive schemes, says Ashok.

A Stratus partner not only differentiates their product offerings by building continuous availability into the applications that keep their customers happy. Our channels are leaders in their respective technology fields and all offer sophisticated, high-performance solutions that align with Stratus’ objectives of supporting complex missions,” says Nick.

RAH Infotech has a strong team of well-trained and certified sales and pre-sales personnel focusing on Stratus business which further helps accelerate Stratus business across Tier 1 and Tier in India.

Ashok Kumar, Managing Director, RAH Infotech

Depending on their nature of business and existing solutions offered to their customers, a partner wanting to sign up with Stratus in the APAC region can choose from several partner programs, he adds.

Stratus remains encouraged by the actions of the Indian government who have been supportive and embracing of technological advancements in every vertical, including government led initiatives for better and smarter infrastructure for citizens as per Nick.

The Indian market has been, and will continue to be, a strategic growth area for Stratus as dependency on applications and ensuring high availability increases, says Nick at Stratus.